Top SMO Techniques to Skyrocket Your Engagement

Social Media Optimization (SMO) can be a seamless and rewarding part of your digital marketing strategy. You might think of removing search engine optimization (SEO) and keyword optimization from your marketing when you hear SMO. However, SMO is different. While many businesses focus on social media optimization, many fail to make simple adjustments that can significantly enhance their social media performance.

The good news is that improving your social presence doesn’t mean compromising your brand goals or voice. In this blog, Aarna Digital, a leading digital marketing agency in Boston, breaks down some easy social optimization techniques for businesses of all sizes. Let’s start by understanding SMO.

What is Social Media Optimization?

Social Media Optimization (SMO) encourages businesses to evaluate and adjust their social media accounts and content to align with best practices. Like SEO, SMO requires regular testing and tweaking for optimal results. It enhances content visibility and outreach, increasing engagement, traffic, clicks, and ROI. SMO also helps focus on brand awareness, sales, and more.

Best SMO Techniques to Boost Engagement

Here are some essential components of social media optimization that businesses should focus on:

Optimize Social Media Accounts

First, ensure all social media accounts align with business objectives. Conduct an audit of social media profile pages with a focus on marketing and branding. Consider the following for account optimization:

• Consistent branding and creative visuals, such as fonts, logos, hashtags, and taglines, across all online platforms.
• Call-to-action buttons and correct links to send the right message to visitors landing on your page.
• Marketing language and messaging that match current company promotions. Account optimization ensures you don’t get lost among constantly updating social media platforms.

Optimize For Social Searches

Optimizing social media for search is crucial for brands today. More social profiles are appearing in Google searches. Start by conducting keyword research for industry and brand-specific keywords to include in your social content. Implement these social media optimization techniques related to search:

• Include relevant keywords (and keyword hashtags) in your social bios.
• Ensure your business information, such as username, address, and contact, is consistent across all platforms.
• Fill in your bio and “About” sections for each social media network.

Optimize the Content Strategy

The right content is essential to grow your social media presence. Every business needs a content strategy to manage social media accounts effectively. With help from a digital marketing agency in Newton, you can optimize your brand’s content strategy to reach your target audience. This enhances engagement with potential customers and increases organic traffic to your business. A content optimization strategy includes:

• Establishing a consistent content publishing volume and frequency.
• Determining how often and how much to post weekly.
• Identifying the types of content needed, including images, text, videos, and more.
• Deciding which posts can be shared across different networks and which are unique to each platform.

Integrate Social Media with Your Website

Promote your brand and increase your online presence by integrating your social media and website. Fully display social media on your company website by following these steps:

• Include social sharing buttons on your website.
• Add direct links to your social media channels from your website and vice versa.
• Include social sharing buttons on your blog posts.

Optimize Individual Posts

While planning your content strategy, don’t overlook individual posts that highlight your social media profile. Optimizing specific posts enhances your social media optimization efforts.

You can optimize individual posts by:

• Writing captions and copies that highlight current promotions and efforts.
• Including relevant hashtags, CTA buttons, and keywords in each post.
• Creating a unique brand voice and tone across social media activities, balancing personality and promotion.

How Does Your Business View Social Media Optimization?

Think of the steps above as building the foundation for improving your social presence. The more actions you take, the more effectively you can grow and scale your business. These techniques ensure a proactive approach to social media, focusing on metrics that matter.

Still unsure what to do with your social media? Don’t sweat it. Contact Aarna Digital, one of Needham’s leading social media and digital marketing agencies, to start your social media optimization journey and scale your business to new heights!